Impact of Nonresident on Impulse Buying: An Empirical research on Tourists;
异地性对冲动性购买行为影响的实证研究
A Impulse Buying Study Based on Personality Trait
基于个性特质的冲动性购买研究
With tourists as the case and on the basis of 323 questionnaires,the paper discusses how experience activities influence impulse buying.
冲动性购买在商场和超市的零售中占有相当的比例,本研究以旅游者和旅游购物为实证研究对象,在323份调查问卷的基础上,采用方差分析和回归分析的方法探讨了体验活动对冲动性购买行为的影响及其情感反应机制。
According to relevant data, Chinese consumers belong to the group of impulsive buying, among all whose consumption behavior, impulsive buying accounts for 70%.
冲动性购买的现象在一般消费者的日常生活中非常普遍，根据有关数据资料，中国消费者是属于一群冲动性购物群。
Impulsive buying contributes to a quite great ratio of consumers buying behavior.
冲动性购买在消费者的购买行为中占有相当大的比例,而且随着大卖场等的兴起,这种比例还会扩大。
This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
在这种情况下,冲动性购买行为日益成为当前消费的主流,研究消费者冲动性购买行为具有重要意义。
It is of great importance to study the types and characteristics of the compulsive purchase and the factors affecting customer s impulsive purchase,and to analyze the possible influence and opportunities brought up by customer s impulsive purchase.
零售店顾客冲动性购买行为目前正在被越来越多的零售商所重视。
The purpose of this article is to classify the concepts of unplanned purchase behavior,impulsive purchase behavior and compulsive purchase behavior,and to summarize the internal processes of those behaviors.
冲动性购买行为是消费行为研究的热点问题之一。
This paper discusses the impact of post-impulse buying on the re-impulse buying based on price bundling promotion as inducement.
以捆绑价格促销为诱因,探讨了消费者冲动性购买后满意和后悔对再冲动性购买的影响,研究结果表明:冲动性购买后的满意加强了消费者再次冲动性购买的倾向,而后悔作为缓冲剂削弱了消费者的再冲动性购买的倾向。
A Research on Impulse Buying Based on Customer Value;
基于顾客价值的冲动性购买行为研究
Research on the Impact of Price Bundling Promotion on Impulse Buying;
捆绑价格促销对冲动性购买影响研究
Marketing Decision-making Based on the Psychology of Impulsive Purchase;
基于冲动性购买心理的商家营销策略
An Analysis of Marketing Strategy on Customers' Impulsive Purchasing
基于冲动性购买行为的营销策略探析
The Factors Influence Impulse Buying Based on Psychological Hedonism and Purchase Condition;
基于心理情境和购买条件的冲动性购买行为影响的因素研究
How Does Self-construal Affect Impulse Buying When Shopping with Company
自我建构对群体购买环境中冲动性购买行为的影响
Impact of Nonresident on Impulse Buying: An Empirical research on Tourists;
异地性对冲动性购买行为影响的实证研究
The Research of Influence Factors on Chinese Consumer s Impulsive Purchases Behavior;
影响中国消费者冲动性购买行为之因素研究
The Influence of Impulsive Buying Behavior on Brand Loyalty;
冲动性购买行为对品牌忠诚度的影响研究
The Empirical and Marketing Strategies of Impulse Purchasing Behavior;
冲动性购买行为的实证分析及其营销策略
The Impact of Anticipated Regret on Consumer Impulse Buying Behavior
预期后悔对消费者冲动性购买行为的影响研究
An Integrated Study of Mechanisms about Impulsive Buying Based on the Perspective of Mood
基于情感视角的冲动性购买影响机制整合研究
The Factors Influence Impulse Tendency Based on Store Shopping Experience and Psychological Hedonism
基于店内购物体验和心境的冲动性购买倾向影响因素研究
Research on the Influence of Post-impulse Buying Evaluation Based on Price Bundling Promotion
基于捆绑价格促销的冲动性购买购后评价作用研究
An Empirical Research on Experience Activities Influencing Impulse Buying:Perspective of Emotion Reaction;
体验活动对冲动性购买行为的影响:情感反应视角
Empirical Research about Female Consumers' Impulsive Buying Behavior Tendency Based on Role Characteristics
基于角色特征角度的女性消费者冲动性购买行为倾向实证研究
She often buys clothes on impulse.
她常常凭冲动购买衣服。
buy on impulse without proper reflection.
未经仔细考虑而凭冲动购买。