Cosmetics Brand Star Spokesman Advertisement Strategy Analysis in Chinese Market;
中国市场上化妆品品牌的明星代言人广告策略分析
A Research on Spokesman s Civil Liability of False Advertisement;
虚假广告代言人民事责任研究
The event of“three deer”powdered milk which drunk by babies and infants attracted people to pay more attention to the responsibility of star who acted as a spokesman for enterprises in advertisement.
三鹿婴幼儿奶粉事件使明星广告代言人的责任备受国人关注,查阅近两年相关案例,却发现虽偶有消费者起诉明星广告代言人,但终几乎没有明星被追究法律责任,究其原因,在于我国一直未将广告代言人纳入法律规制的范畴。
Formation of Endorser on Brand Symbolic Meaning;
代言人对品牌符号意义的生成
In the daily life it can be seen more and more advertisements with endorsers employing the celebrities,experts,and customers themselves.
在日常生活中,常看到许多广告运用具有专家、真实产品的使用团体,或用明星为产品代言,这种利用代言人的推荐式广告手法,是期望能对消费者提供专家性、比较性或象征性,来达到品牌知名度提升,使产品表现出差异化形象,促使消费者的人格特质与品牌形象间产生连结效果,甚至产生行为规范性的影响,于是有越来越多的学者和市场营销人员将注意力放在广告中使用的代言人(Spokesperson)或推荐人(Endorser)上,并为其提出理论基础。
Through using the method of literature and investigation,this paper analyzed hot issue of brand endorser of sports star in China from the point of sociology,economics,psychology,and marketing.
从社会学、经济学、心理学、营销学等研究角度,分析当前我国体育明星品牌代言人发展中的一些热点问题,如体育明星品牌代言人的基本概念、选择依据、演变类型、发展策略以及匹配条件,并提出完善我国体育明星品牌代言人研究体系,提高体育明星品牌代言人实际操作能力的理论依据及修改建议。
In the environment of advertising overflow,brand spokesperson,who can make brand inpiduation and humanness,has become an important means of marketing communication.
在这个广告泛滥的环境下,品牌代言人因其"名人效应"以及使品牌更加个性化和人性化等特征成为深受企业欢迎的营销传播手段。
It is reasonable to make the product spokespersons responsible for their tortious action for that they seek profits by making use of public\'s trust.
产品代言人利用公众的信赖通过代言营利,让其承担侵权责任具有合理性。
This paper,taking the sight sculptures in Chengdu as an example,holds that in the public environment sculpture serves as the prolocutor of the public culture of the city.
本文以成都市景观雕塑为例,论述在公共环境中雕塑是城市公共文化代言人。
Comparing ZHAO Shu-li and ZHANG Ping from literature point of view, they both act conscientiously as public prolocutors.
比较赵树理和张平 ,从文学观上看 ,他们都是自觉地要做公众的代言人。
Her behaviors reflect Jane s inner world, and she is the prolocutor of Charlotte Bron.
她是另一个简·爱 ,是现实生活中的夏洛蒂·勃朗特的代言
In recent years, it is prevailing for home textile enterprises to get brand mouthpieces.
近几年家纺企业聘请品牌代言人非常盛行。
Celebrity Endorsers is usually used as a tactic inadvertisement.
名人代言是广告中常用的策略，本研究在三个系列实验中用眼动记录仪分别对大学生被试阅读名人和普通人、不同类型名人以及同一名人代言的平面广告图片过程的眼动特点进行了研究，实验结果表明：(1)大学生阅读名人代言和普通人代言同一品牌广告过程的眼动模式存在显著的差异，这种差异可以通过认知效果反映出来。
He is the leading voice of his party.
他是该党的主要代言人。
Case Worker/Legal Advocate
办案员/法律代言人
One, such as a spokesperson, through which views are expressed.
代言人发言者，通过他表达观点
The chief spokeswoman of a movement or cause.
女代言人运动或事业的女性主要发言人
He became the official mouthpiece of the moderate leadership.
他成为温和派领导人的官方代言人。
We could not have had a better spokesman.
我们不可能有比他更出色的代言人了。
(informal) a spokesperson (as a lawyer).
（非正式）代言人（如一个律师。
You all keep quiet and let me do the talking.
你们都别吭声，让我来做代言人。
Why don't we get the most popular supermodel to be the spokesperson?
我们何不请来最红的名模做代言人。
Calls left for Federline‘ s representatives also were not immediately returned.
费德林的代言人也没有对此立刻回复。
We'll have Jones as our spokesman.
我们让琼斯做我们的代言人.
the founding fathers of modern linguistics
现代语言学的创始人.
Front for sb.
充当某人的代理人[发言人]
Speech or reply by the third party and his litigant representative,
第三人及其诉讼代理人发言或者答辩，
Commission means an order or authority, to a factor or agent, to do some act.
对代办人或代理人而言，授权指受托做某种行为。
Uttering the unutterable modern western poets endeavors to solve the problem of language impotence;
不可言说的言说——试论西方现代诗人对语言乏力的反应
The Semitic language of ancient Phoenicia.
腓尼基语古代腓尼基人讲的闪族语言
the Greek language as spoken and written today.
现代希腊人读写所用的语言。