The article studies on China\'s automotive brand competitiveness through literature, questionnaire method, AHP, fuzzy evaluation method and case analysis.
本文通过建立汽车品牌竞争力评价体系,采用层次分析法和模糊评价方法相结合的综合评价方法对多属性、多相关因素进行综合评价,既能够反映客观事物因素间的不同层次,同时也避免因素过多难于分配权重的弊端,达到较好反映汽车品牌竞争力各评价指标的综合效果。
The article does some research on different automobile brands and comes to the conclusion that design style is not the same between the different regions and countries.
文章对于不同汽车品牌造型设计风格进行研究,可以看出不同区域、国家有不同的设计风格,这构成了不同的国家设计风格;与生存的领地之争同理,不同国别的设计风格间是冲突的。
Through analysis of successful operation to the world s top brand automobile enterprise,according to some flaws and the characteristics in our automobile brand,several strategies are proposed to mold our automobile strong brand.
随着竞争的加剧和消费者的成熟,我国汽车企业要想和国外的优势汽车企业相抗衡,必须塑造出自己的强势汽车品牌。
Metaphors are abundant both in Chinese and English automobile brand naming,in which there are homogeneity and heterogeneity.
中外汽车品牌命名中都含有大量的隐喻,两者既具有同质性,又有异质性。
Analysis on Brand Shaping and Competitiveness of Chery Automobile
奇瑞汽车品牌的塑造与品牌竞争力探析
The Research on Automobile Form Evolvement of Three Major Automobile Brand of German;
德国三大汽车品牌的汽车形态演变研究
Service Marketing Management for HuanYa Automobile Shop;
环亚汽车品牌专卖店的服务营销管理
Psychology Evaluation Research on Display Design of Local Auto Brands;
本土汽车品牌展示设计心理评价研究
A Research on Brand Automobile Monopolized Shop Marketing of China;
我国汽车品牌专卖店营销模式的研究
Status Quo Analysis and Prospects of the Automotive 4S Stores
汽车品牌4S店的现状分析与前景展望
Children have been named after big brands as perse as beauty company L'Oreal, car firm Chevrolet and designer clothes company Armani.
孩子们与各种各样的著名品牌同名,例如化妆品牌欧莱雅,汽车品牌雪佛兰和名牌时装阿玛尼。
An Analysis of the Brand Marketing Strategy of the Chinese-made Vehicles in the North American Market;
浅析中国自主汽车品牌在北美市场的品牌营销战略
For example, the American car name "Randan" was interpreted by the Japanese to mean "idiot".
例如,美国汽车品牌“Randan"被日本人理解成“白痴”。
A model or brand of a manufactured product, especially an automobile.
汽车型号,汽车牌子制成品的型号或牌子,尤指汽车
Research on Influence of Country-of-Brand toward Chinese Automobile Buyer's Brand Attitude
品牌来源国对国内汽车购买者品牌态度的影响
Analysis of the Production Conception Car and the Brand Conception Car in the Automobile Design;
汽车设计中的量产概念车与品牌概念车分析
Most Dependable nameplate in Vehicle Dependability (VDS)
美国汽车可靠性调查中品牌排名最高
Research on Our Domestic Auto Manufacturers Brand-developing Modes;
我国汽车制造企业品牌发展模式研究
Countermeasures on Developing Self-brand of Economic Automakers in China;
我国经济型汽车企业的自主品牌发展
How to Build its Own Brands of Chinese Auto Industry;
试论中国汽车产业如何打造自主品牌
Study on the Style and Brand Features of Automobiles’ Belt Line;
基于形态学的汽车腰线品牌风格研究
Brand Sale On the Different Sale s Model of China and Europe Automobiles;
从中、欧汽车销售模式异同看品牌经营