Modern marketing increasingly requires managing marketing cost based on customers.
现代营销已经从生产、销售导向转向顾客导向,而管理会计的重心仍然停留在内部制造成本的核算上,无法为营销决策提供充分的信息支持,现代营销日益要求以顾客为基础进行营销成本管理。
In the field of marketing, by subpding marketing activities into homogeneous activity centers, ABC allocates marketing costs to r.
在营销领域 ,通过细分营销作业划分同质作业中心 ,作业成本会计可以将营销成本合理分配到成本中心 ,在适当的时候还改进某些作业细节以方便成本计算。
The article is introduced the marketing cost problems that corporate must faced in the operation.
本文在企业目前营销成本管理的分析基础上,对营销成本管理进行了深入的研究,并开展了实证分析,来进一步探讨营销成本的管理。
The Management Study of Marketing Cost Based on the Customer Satisfaction Degree
基于客户满意度的营销成本管理研究
Study on Application of Activity-Based Costing in Marketing-Cost Management;
作业成本法在营销成本管理中的应用探索
Dynamic Analysis and Control of Cash Marketing Cost in Product Oil Sales Enterprises
成品油销售企业现金营销成本的动态分析与控制
Analysis and Discussion on Power Supply Sale-cost Expansion for City′s Districts;
城市小区供电营销成本膨胀问题的分析探讨
Marketing costs: How much would they have to spend to publicize the product through advertisements in nonprofit publications?
营销成本：通过非营利组织刊物宣传该产品需花费如何？
Cost of sale or operation of the year
本年销售(销货)或营业成本
Enterprises need to tighten and improve their management of quality, costs and marketing.
加强和改进企业质量、成本、营销管理。
Transaction Cost Economics Explanation on the Marketing Origin
市场营销起源的交易成本经济学解释
The Low-cost Marketing Research on SMEs Brands of China;
我国中小企业品牌的低成本营销研究
The Research of Cost Control during Marketing Process for Mobile Communication Products;
移动通信产品营销过程成本控制研究
The Research on Applying Strategic Cost Management to the Marketing Process;
企业营销过程中的战略成本管理研究
Research on Marketing Activity s Cost Analysis & Its Application;
营销活动的成本分析方法及其应用研究
The Study on the Marketing Channels Conformity of Chinese Electrical Household Appliances Based on the Theory of Transaction Cost;
基于交易成本的我国家电营销渠道的整合
Consumer Management: Keys to Sniseido s Marketing Success;
消费者管理──日本资生堂公司营销成功的法宝
The Innovation of Marketing Theory: The Internationalized and The Localization;
营销理念创新:营销国际化与本土化
variable sales and distribution costs
销售和摊销变动成本
But the way of selling on credit indudes opportunity cost, administrative cost and wasted accounts cost, so it increases the operating risks of the erterprises.
但是，因赊销存在机会成本、管理成本和坏帐成本，增加了企业的经营风险。
Tax on sales or operation of the year
本年销售(销货)或营业税金