In order to building the agility marketing model enterprises must take the marketing as direction,take the customer as center,rebuild the marketing organization,and realize the innovation of marketing management.
企业敏捷性营销模式的建立应以市场为导向 ,以顾客为中心 ,再造营销组织 ,实现营销管理的创新 。
This paper,on the basis of analyzing the risks of marketing organizations in enterprises,and with the basic theory of forewarning management,presents a forewarning index system.
在对企业营销组织的风险分析的基础上 ,运用预警管理基本理论 ,给出了预警指标体系 ;讨论了如何运用多级模糊综合评判方法 ,对企业营销组织的风险进行科学的综合评价 ,并给出了营销组织的风险报警的具体方法 。
Through an analytical comparison among the current patterns of marketing organizations adopted by the internal enterprises, this paper offers more enterprises references for choosing effective patterns according to their own conditions, also it forecasts the trend of modem enterprises developing marketing organizations under the circumstance o.
营销组织设计的优劣，不仅关系到企业的营销效率、管理成本，而且直接影响到企业的经济效益和进一步发展。
Firstly, the Author discuss the several concepts about organizational marketing, and present the original and common features of these concepts.
本文首讨论了组织营销的概念、并对组织营销的起源和一般特征进行了描述,并将其中几种常见关于组织营销念的论述进行了比较,将组织市场和消费者市场进行了对比,详细阐述了组织市场的特征和组织营销的特征,总结了对组织营销研究的必要性和重要性。
This type of marketing department organization is called functional organization.
这种形式的市场营销组织被称为功能组织。
The Discussion About the Pattern of Marketing Organizational Structure of the Colleges and Universities in China;
我国高等院校营销组织结构模式探讨
The Concept of Construction of Marketing Organization on Chinese Commercial Banks;
加强商业银行市场营销组织建设构想
Study on the Re-Construction of Domestic Enterprise s Marketing Organization Based on the Mass Customization;
基于大规模定制的国内企业营销组织重构研究
Research on the Organization Innovation of Chinalife Insurance Company of Shandong Branch;
中国人寿山东省分公司个人营销组织创新研究
Application to Modern Western Marketing Organization in Chinese Companies;
当今西方营销组织理论在中国企业的运用
Analysis of the Factors of Variable Weight in Enterprise s Marketing Organization Based on Network Environment;
网络环境下企业营销组织的权变因素分析
Research on the Features and Combined Strategies of Experiential Marketing in Nonprofit Organizations
非营利组织体验营销的特征及组合策略研究
Study on the Marketing Strategic and Tactics of DZ Technology Co.Ltd;
DZ科技组织市场营销战略及策略研究
Research on Management Mechanism and Performance Evaluating of Cross-corporation Marketing Team;
跨组织营销团队管理机制与测评研究
RESEARCH ON SELF-ORGANIZATION OF SUSTAINABLE DEVELOPMENT MARKETING-CHANNEL;
企业营销渠道可持续发展的自组织观
The study on IMC and enterprise structure rebuilding;
论整合营销传播与企业组织结构再造
The "4p+s+v" Marketing Theory of the Volunteer Organization
论志愿者组织营销的“4p+s+v”理论
The Analysis of Marketing Strategy for Z College Based on Marketing Theory of NPO
基于非营利组织营销理念的Z学院营销策略研究
Research and Implication of Foreign Marketing Circles about Nonprofit Organization Marketing
国外营销学界关于非营利组织营销的研究及启示
The Application of Marketing Principles to Fund Raising in Non-profit Organization;
营销理念在非营利组织募款活动中的应用
The Present Condition,Challenge and Counermeasures of China’s Non-profit Organizations Marketing;
我国非营利组织营销的现状、挑战和对策
Human-oriented:The Kernel Theory of the NPO Social Marketing;
以人为本:非营利组织社会营销的核心理念