This article analysized the two basic strategies formulated by Michael Porter based on Value Engineering and the Customer s Value Analysis Model, discussed how the two strategies gain strategic advantage and concluded that the two basic strategies are based on value thinking, making customer satisfied and gaining competitive advantage by providing more customer delivered value to the customer.
文章利用价值分析理论、顾客价值分析模型分析了著名战略管理大师迈克尔·波特提出的两种基本战略———成本领先战略和差异化战略,探讨了两种基本战略形成竞争优势的过程,两种基本战略的实质都是基于价值思考———通过为顾客提供更多的让渡价值,使顾客满意,从而获得竞争优势。
The Demisable Value and a Rational Analysis of the Price Battle Between Brands;
价值让渡与品牌商品价格战的理性辨析
Analysis of Game Theory on Maximum of Customer Delivered Value;
顾客让渡价值最大化的博弈分析
The method of promote "customer delivered value"of the power company;
安徽电力提升顾客让渡价值方法探讨
Research of Customer Psychological Contract Based on Customer Delivered Value System;
基于顾客让渡价值系统的顾客心理契约研究
On the Customer Delivered Value and Customer Satisfaction with the Relationship;
浅谈顾客让渡价值与顾客满意的关系
The method of promote "customer delivered value"of the power company;
安徽电力提升顾客让渡价值方法探讨
Models and Methods of Double-Wins Between Customer Delivered Value and Business Enterprise Value;
顾客让渡价值与企业价值双赢的模式和方法
The Research of Productd Design Theory Based on the Customerdelivered Value Theory;
基于让渡价值理论的产品设计理论研究
The Empirical Research on Customer Value and Brand Personality;
消费者让渡价值与品牌个性的实证研究
Analysis of Customer Loss Situations on Basis of Delivered Value Comparison;
基于让渡价值比较的顾客流失态势分析
The Research on the Customer Transferring Value in Hina Advanced Materials Co., Ltd;
海纳新材料公司顾客让渡价值分析与策略研究
Research of Customer Psychological Contract Based on Customer Delivered Value System;
基于顾客让渡价值系统的顾客心理契约研究
The Research of Customer Delivered Value Management on the Domestic Mobile Communication Operators;
我国移动通信运营商顾客让渡价值管理研究
The Study of Marketing Strategy on CDV of Eagle Company;
益高公司基于顾客让渡价值的营销策略研究
Understanding Dong Bao s Marketing Tactics Based on Customer Delivered Value;
基于顾客让渡价值解读通化东宝公司营销策略
New Concept Marketing of Scenic Spot under Analysis of Customer Delivered Value;
基于顾客让渡价值的风景区新理念营销研究
To Build up a Mode of CSI from Customer Delivered Value;
构建基于顾客让渡价值的CSI的比较模型
Develop the Core Competitieness of Distance Education Based on Customer Delivered Value;
构建基于顾客让渡价值的远程教育核心竞争力
To Study on Improving Customer Loyalty Based on Customer Delivered Value;
基于顾客让渡价值的顾客忠诚度培养研究
Establish Surplus Valne Model of College Students to Strengthen Competitine Power of Higher School;
建立学生让渡价值模型 提高高校办学竞争力
Using Customer Demise Worth Theory to Guide Enterprise Business Activities;
用顾客让渡价值理论指导企业经营活动
Analysis of Customer Delivered Value Management on the Domestic Mobile Communication Operators;
我国移动通信运营商顾客让渡价值管理探析